As Eater expanded beyond its iconic website into publishing, brand licensing, and other off-platform revenue streams, I acted as an editorial liaison to ensure that its voice remained at the heart of these new formats.

I’ve written packaging copy for Eater’s licensing deal with Heritage Steel, its first foray into cookware and kitchen tools; marketing and house ad copy for the launch of the highly anticipated Eater app, which leans on restaurant discovery and recommendations; and conceived of experiential stunts.